Why We Do It
Bridging Team Ownership with Real Asset Value
At Momentous Sports, we believe the future of sports investing lies in the power of integration. Research shows that teams embedded within vibrant Sports-Anchored Mixed-Use Districts (SMDs) tend to outperform—often benefiting from stronger financial performance and meaningful valuation growth. Sports are more than entertainment; they’re catalysts for economic activity, community engagement, and cultural relevance. It’s not just about winning on the field—it’s about building enduring platforms that generate alpha while shaping the cultural and economic core of the communities we invest in.
Valuations Are Rising — And They're Just Getting Started
Demand for live sports, media, and global fan engagement is only accelerating. From legacy leagues to emerging franchises, team values continue to accelerate — signaling the rise of sports as a durable, institutional asset class. Once niche trophy assets, now undeniable investment opportunity: sports are becoming a core holding for forward-looking investors seeking growth, scarcity, and diversification.
Sports As An Asset Class - Untapped Potential
Sports assets are becoming increasingly desirable, largely due to the operational flexibility that they can provide via consistent valuation growth, limited market correlation, and a large addressable market.
Limited number of teams, leagues, and media rights packages create natural value appreciation.
Sports assets perform across cycles, offering diversification from traditional equities and real estate.
New monetization streams offer unpriced upside.
Institutional access is limited; deal structuring, syndicates, and roll-ups offer a GP-level edge.
Generational allegiance drives recurring revenue and durable brand equity.
Sports act as engines for broader economic development and place-making, unlocking real estate synergies—particularly through sport-anchored, mixed-use districts, which are emerging as major drivers of long-term investment and community impact.
Stadiums, arenas, and surrounding mixed-use districts offer long-term appreciation and cash flow.
Teams anchor cities and serve as platforms for storytelling, influence, and commercial activation.
Sports dominate real-time viewership in a fragmented media world—making rights essential to broadcasters and streamers.
Women’s sports, emerging leagues, NIL, and international markets remain undervalued relative to growth potential.
Sports Media
Unmatched Demand, Irreplaceable Content, and Streaming's New Centerpiece
The exclusive nature of sports content provides an investment edge through reliable, recurring revenue and scalable IP with significant global and digital growth potential. We believe sport team valuations will continue to soar as live, unscripted sports content drives real-time audiences, unique monetization opportunities, and subscriber retention. Significant investment from major media companies into global sports content is expected to continue as sports continually prove vital for ad revenue and engagement.
Sports-Anchored, Mixed-Use Districts
Stability + Cash Flow + Valuation Growth
Major Sports-Anchored, Mixed-Use Districts (SMDs) blend sports venues with retail, residential, hospitality, and entertainment components into a synergistic district creating vibrant communities with year-round foot traffic, value-add returns, and diversified revenue streams.
Examples include:
- The Battery Atlanta
- L.A. LIVE
- Hollywood Park
- The Star in Frisco
- Wrigleyville’s Gallagher Way
These developments offer long-term benefits like:
- Hard asset value
- Diversified income
- Tax advantages
- Resilient, high-impact environments
“When you build the right ecosystem around a team, you don’t just win games—you’re positioned to multiply enterprise value.”
Marley Hughes, Managing Partner
