Ground-Up Development, Built for Placemaking
We Co-GP institutional-grade mixed-use districts from the ground up, designed around walkability, public space, and long-term community value. Multifamily housing carries the majority of our invested capital, supported by a complementary mix of retail, hospitality, and experiential uses.
Strategy
Ground-Up Development
Format
Mixed-Use Districts
Horizon
Flexible Capital
Target Asset Mix
Illustrative target allocation. Actual mix varies by district and phase.
High-Growth Secondary Markets
We concentrate on high-growth secondary markets, typically top 25 to 100 MSAs, where a sports property can catalyze a district and land can be assembled at an attractive basis. Cities act as aligned partners, sharing both the cost and the upside of year-round activation.
Illustrative footprint of target growth regions. Not a representation of current holdings.
Why It Works
The team drives the traffic. The district captures the spend.
Anchor tenant with no substitute
A professional team can reduce lease renewal risk and delivers national media exposure for the surrounding district.
Activation runs year-round
Game day is a fraction of the calendar. Concerts, tournaments, festivals, dining, and retail fill the rest, so the district gains momentum while a standalone stadium sits dark.
Proximity commands a premium
Sports-anchored districts have historically driven measurable rent premiums — properties within two miles of NRG Stadium have earned roughly 20% more in rent than the Houston metro average.
Uncorrelated, durable asset class
Sports franchise values have compounded at 13.0% annually over 20 years with a 0.18 beta to U.S. equities (RAFSI), backed by multi-generational loyalty no other anchor can replicate.
Early entry in secondary markets
Around Big 4 venues, land is priced by institutional capital. In secondary MSAs, stadium-adjacent land is often assembled before the district forms: fewer bidders, earlier entry, lower basis.
Demographics moving our way
Top 25 to 50 MSAs are absorbing net in-migration of younger households, deepening the demand base for live-work-play districts anchored by a team.
Sources: Ross-Arctos Sports Franchise Index (RAFSI), as of 2024; rent figures illustrative, source CoStar. Past performance is not indicative of future results.
How We Partner With Developers
Aligned capital and senior relationships behind a strong operator, evaluated and structured deal by deal.
Aligned Capital
We co-invest as equity alongside the master developer, sized to each opportunity and committed for the life of the project so our interests move together.
Relationships & Access
Sports-ownership relationships and capital-markets access open doors, sharpen terms, and help reduce execution risk across the project.
Execution Support
Advisory across entitlement, design, capitalization, construction, and lease-up supports the operator, who leads execution on the ground.
Advisory Across the Lifecycle
Extending how we add value to partners, before and after capital is deployed.
Pre-Development
Market and site selection, feasibility and highest-and-best-use analysis, and incentive, Opportunity Zone, and entitlement structuring — shaping the deal before capital is committed.
Development
Master planning, phasing strategy, and design guidance alongside the local development partner — sequencing delivery to manage risk as each phase comes online.
Sports Urbanism Design
District design that connects the venue to the surrounding blocks, journey-mapping the fan experience, and programming the calendar beyond game day.
Capital Markets
Equity sourcing, capital structuring, and syndication across our investor network — matching the right capital to each phase through the full hold period.